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Our History: Creation of the Nestlé Infant Nutrition range

An adapted solution for every step of a child’s developing diet.

From the 1960s, women adopted a lifestyle that was completely different from that of previous generations. The innovations developed by Nestlé matched the new needs of mothers. Thanks to Nestlé’s many research studies, these new products satisfied the physiological and nutritional needs of infants.

The “infant milks” were gradually followed by a comprehensive range of infant nutritional products. The worthy successors of the pioneers who founded the brand, nutritionists at Nestlé endeavour to offer infants what they need to help them “start life well”.

The 60's to 70's

In 1974, a range of 52 soups, meat dishes, vegetables, snacks, desserts and drinks was created, bringing delight to children in the 1970s who went on to become parents themselves. At the same time, a new character was born — the Nestlé bear. A warm and friendly mascot, the little bear would become the symbol used on every Nestlé Infant Nutrition product. Seen on products, advertising and in stores, it would become the everyday companion of millions of children.

The 80's

To provide the best for children also meant providing solutions to allay the concerns of mothers. On 15th April 1985, Nestlé launched a free telephone service. For the first time in France, a dietician was on hand to give personal answers to questions from mothers, from 9 a.m. to 7 p.m. every day.

The 90's

To help parents on holiday, Nestlé opened its first seven “Relais Nestlé” outlets along French motorways. These provided mothers with dedicated areas to feed their children and change nappies in peace and privacy. As more women entered the workforce (79%), mothers needed infant food products that were quick to prepare, easy to use and of high nutritional quality. Nestlé demonstrated innovation by creating liquid soups and milk cereals in small cartons.

Years 2000

To help parents in need of guidance and information, Nestlé designed a 4-step taste awareness nutritional programme. This exclusive programme tracked the progress of children step by step, from their first foods (around 6 months) right through to fuller flavours (up to 3 years). At the same time, Nestlé started to print key nutritional information on its products.